A Comprehensive Guide to Direct Mail Sizes

Which Format is Right for Your Campaign?

Direct mail campaigns are a highly effective marketing tool when executed correctly. One of the key elements that can significantly impact the success of your campaign is selecting the right size for your direct mail piece. Understanding the different direct mail sizes and their advantages can help you choose the best option to engage your target audience. Below, we break down the most common sizes used in direct mail marketing, along with their features and recommended uses.